Wadden Hearing is a case study in re-branding.
Their old logo sported a tuning fork, a symbol the industry was able to identify with but that had aged and was not hitting home with consumers.
They wanted a fresh look, with a logo that was bright and sunny considering their location in a resort town, with an ear graphic and hearing aids.
This was a unique challenge.
The design elements of the blue and the circle were maintained but a new look quickly emerged.
Follow this short overview of how we changed things
