Imagine your patient learning about and researching hearing aids at your website. The look, content and branding is that of your clinic. You will be able to position yourself as the expert and  promote your clinic based on the value that you add to the patient experience.  This is your marketing engine at your website so that a knowledgeable patient comes in the door to discuss amplification and someone who did not get information elsewhere and who will not need to be un-counseled before being re-counseled.

Its free to clinics. What's in it for us? We are a business to business company. This is marketing for other Ear Works products.  It benefits the clinic by providing a customized marketing tool that adds value to the clinic's website. The clinic also benefits by being able to spend less time counseling and non-threateningly up-sell the patient to suitable product based on features and rationales that are justifiable. Manufacturers benefit because product placement and presentation is provided in an educational context with information that they can control to ensure their product presentation and placement is right. The end user benefits by learning about and comparing products and becoming more knowledgeable without the barriers of coming into the clinic to learn this. 

The great thing about Aid Finder is also that it will evolve with suggestions from end-users, clinics and manufacturers.  And it puts the clinician first by referring the public visitor to their website back to the clinic for more information, counseling and testing.